Communications plans that deliver measurable results! Below are two fictional plan examples—each created using the PRSA-endorsed Research, Planning, Implementation, Evaluation (RPIE) model. The Senior Care Association plans are provided in narrative and table formats to show how flexible, well-structured plans can be tailored to different clients and contexts.

 

Senior Care Association – Communications Plan Goal: Help the City of New Town, TN fulfill its promise that “All Senior Citizens in New Town will receive the care they need” by raising awareness of elder services.This fictional plan for a nonprofit outlines a six-month communications campaign featuring outreach, partnerships, media engagement, and public events—all aimed at increasing awareness by 50%.

• Download Narrative Format (PDF)

• Download Table Format (PDF)

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XYZ Boats – Communications Plan Goal: Position XYZ Boats as a sustainability leader in the recreational boating industry by aligning business objectives with environmental responsibility.This example shows how a company can increase positive media coverage, boost sales of eco-friendly boats, and foster community partnerships. It includes advocacy, media strategy, and a detailed budget and timeline.

• Download Narrative Format (PDF)

 

Why Two Formats?

• Narrative Format – Ideal for client presentations and formal documentation.

• Table Format – Simplified for internal use, making implementation and follow-up easier.